At Berkshire Sign Co., we believe that great design is all about storytelling, and our journey from digital design to custom sign-making is a story worth sharing.
We’re a family-owned business, run by husband and wife team Chris and Theodora Gannon. Together with our two daughters, rescue dog, and a flock of 20 chickens we live and work on a small homestead in the serene woods of Monterey, in the Southern Berkshires. After years of trying out different places—NYC, Syracuse, Florida, and even the Philippines—we finally found our forever home in these peaceful, pristine mountains. The beauty and tranquility of this area captured our hearts, and we knew we would never move again after discovering this paradise on earth.
For over a decade, we ran our digital design agency, Banwa, crafting brands, websites, and digital experiences for clients ranging from small local businesses to global brands like KitchenAid® and Stickley®. While we thrived in the digital world, we always balanced it with our passion for creating physical objects. Chris built handcrafted guitars, furniture for Stickley, and everything from fireplace andirons to jewelry displays, while Theodora sewed custom goods for family and clients. Though the digital work was fulfilling, we always felt the pull to create something tangible—something that could be touched, seen, and experienced in real life.
Nestled in the tranquil hills of the Southern Berkshires, we found that inspiration was all around us. The natural beauty, the close-knit community, and the artistic spirit of the region spoke to us in ways that the digital realm couldn’t. It sparked an idea: why not take our passion for design and craftsmanship and apply it to something we could build with our hands? Something that could live outside the screen and enhance the spaces we care about.
And that’s how Berkshire Sign Co. was born.
Our Values: Craftsmanship, Creativity, Community
At the core of Berkshire Sign Co. are values that guide not only how we work, but also how we live and connect with our clients.
Craftsmanship with Care
We don’t just make signs; we craft pieces that tell a story. Every sign is a unique reflection of the client’s vision, thoughtfully designed and meticulously built. We believe in putting care into every detail, from the choice of materials to the final finish, ensuring that our products stand the test of time.
Creativity Rooted in Nature
The Berkshires provide endless inspiration for our work, from the natural textures of wood and stone to the calm, quiet beauty of the landscape. We take these influences and combine them with modern design sensibilities to create signage that feels both timeless and fresh. Our creative process is as much about problem-solving as it is about artistic expression, helping each client’s space come to life in a meaningful way.
Sustainability Matters
We’re committed to working with eco-friendly materials and sustainable practices. Whether we’re using locally sourced wood or designing with materials that reduce waste, we believe that good design should not only look beautiful but also respect the environment.
Community First
We’re proud to be a family-owned business, deeply rooted in our local community. The Berkshires have a long tradition of supporting artists and makers, and we see ourselves as part of that tradition. Every project is a collaboration, not just with our clients, but with the wider network of artisans, suppliers, and businesses that make up our local ecosystem. For us, success means building long-lasting relationships, both within our community and beyond.
From Vision to Reality
At Berkshire Sign Co., we’re more than just sign-makers—we’re storytellers. We help businesses, homeowners, and organizations create custom signage that reflects their unique identity. Whether it’s a handcrafted wooden sign for a boutique hotel or a sleek, modern design for a storefront, we are passionate about helping our clients make a lasting impression.
We look forward to sharing more stories, insights, and behind-the-scenes looks at our work through this blog. Stay tuned as we explore the process, the materials, and the creativity that goes into every sign we make.
Welcome to Berkshire Sign Co.—where your story comes to life, one sign at a time.